Abstract： To improve newborn survival and ensure a healthy start for every baby, Member States of World Health Organization endorsed the Action Plan for Healthy Newborn Infants (2014-2020) in the Western Pacific Region in 2013. The focus of which is on implementation of early essential newborn care (EENC). Such items, regional approach to introducing, sustaining and scaling up EENC; progress in EENC implementation;mobilizing social support for newborn care; best practice, lessons learned and future directions, were summarized in this editorial. Efforts are being undertaken in China, which would help to achieve the Sustainable Development Goal targets on maternal and child health and universal health coverage.