Abstract： Zhangshu is the only city awarded the title of"Chinese Medicine Capital"in county-level cities,it is a representative and microcosm of the traditional Chinese medicine industry in Jiangxi Province.Studying the development problems and bottlenecks of the traditional Chinese medicine industry in Zhangshu is of great significance for exploring the path and direction of the development of Jiangxi traditional Chinese medicine industry.Based on field research data,this study found that the main problem with the traditional Chinese medicine industry in Zhangshu was severe product homogenization.This study explores the manifestations of product homogenization,analyzes the influencing factors and weight ratios of product homogenization.Exploring entry points and approaches for the differentiated development of Jiangxi's traditional Chinese medicine industry.